I used to be a closet tanner (yes I made this expression up—no need to flip through the Dictionary). For over 10 years I lied about my iridescent (and often streaky) glow. I found self-tanning creams, lotions, and sprays to be a bit of an embarrassment, much like the way I imagine surgically enhanced women might feel.

I’m much more comfortable and proud of the fact that I tan safely now. So you can imagine my interest—and hesitation—when I learned of ComputerTan, a company that claimed to offer a new technology that converts electrical impulses from your computer monitor into safe(ish) ultraviolet rays, thus giving you a tan. Did this mean I could tan at work?

Although my immediate reaction was disbelief, I considered the possibility—after all, iPhone has completely changed my perception of technology and its seemingly infinite range of possibilities.

It turns out that ComputerTan is a hoax designed to bring awareness to skin cancer and Skcin, a European-based charity. It’s a brilliant campaign and the site received over 30,000 hits in the first 24-hours, which makes me feel better that I wasn’t the only one who fell for it.

3 Responses

  1. Self Tanning Queen

    Loved the computer tan hoax! Other than being a little too long, I loved the point it drove home to try and keep people out of tanning beds! It’s almost a scared straight tactic – which I’m all for! Self tanners and spray tanners are a much better way to go! I have plenty of helpful tips and trick on my blog if anyone needs advice or help!

    http://www.selftanningqueen.com

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