No, this is not a ski mask, it’s the The FaceTrainer™ by no!no!, a new way to exercise the muscles in your face. According to the company, studies have shown that just harnessing this headgear on for 10 minutes a day will result in 71% reduction in sagging and 42% reduction in wrinkles. This isn’t the first oddly-designed contraption or idea aimed at reducing lines and wrinkles, and the theory behind it makes a lot of sense: you lift weights to tone your body, why not do something similar for the neck up? What do you think? One Response Madison (MoreSpaTraffic) July 1, 2009 Wow. Um. My first thought is something along the line of, “You’re joking, right?” But now that I think about it there are a lot of muscles in the face and if it helps to tone those somehow than it should work. It’s something I’d be willing to try…. in the privacy of my home away from cameras and eyes. 😉 Reply Start a Conversation Cancel a Conversation Connect with Enter your WordPress.com blog URL http://.wordpress.com Proceed Your email address will not be published.CommentName* Email* Website Notify me of follow-up comments by email. Notify me of new posts by email.