Guest contributor: Shelby Jones, ISPA Public Relations Manager

Social media is the wave of the future. Actually it’s no longer the future, it’s the present. If you aren’t Facebooking and Tweeting then you’re really behind (like monumentally). Your mom once asked you, “If everyone jumped off a bridge would you?” Well now you can throw it back in her face, because EVERYONE has a Facebook page – moms, dads and grandparents are all updating their statuses and checking out your Spring Break ’04 pics. Carpal Tunnel is on the rise thanks to Twitter updates painstakingly made via your iPhone or BlackBerry (it’s totally important that everyone knows your opinion on last night’s True Blood episode). You might be waging an inner battle deciding whether or not to “friend” your mom or boss, but a business’ social media outlets should welcome everyone with open arms (even the haters). If you’re late to the game then it’s time to catch up, and these tips are essential for jumping into the world of social media.

• The Facebook (that’s what grandma calls it) isn’t just for young whippersnappers. AARP says that 37 percent of people age 50 and up use social sites. It just goes to show that you’re never too old to be social.

• Find out who’s talking smack about you, get free advertising and test out your new ideas and promotions by talking about yourself. It only takes 140 characters or less.

• Prove that your social media efforts are worth it by knowing your ROI.

• To page or profile, that is the question. What’s best for business – Facebook pages vs. profiles?

Like what you’re clicking? If you’re in the spa industry, we encourage you to become a member of our partner ISPA; weekly e-mails with pointers like these are just one small part of the package to help you succeed!

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