Guest contributor: Shelby Jones, ISPA Public Relations Manager

Do you always feel like somebody’s watching you? Well, in the case of Web sites and e-mails that’s actually a good thing. If no one is stalking your site, clicking through on your e-mails or calling you up then you should probably keep reading. From e-mails to Web sites, having a strong Web presence is critical. Here are some ways to make sure your business is measuring up to the competition.

  • The how-tos of click-throughs.
  • Nobody wants a bad reputation.  Improve your online cred. in four easy steps.
  • Have you ever tried to reach someone only to discover that their e-mail signature has no contact information (so frustrating). Don’t forget about this small detail, because e-mail signatures DO matter.
  • 60 seconds with 60 of the web’s biggest influencers.


Like what you’re clicking? If you’re in the spa industry, we encourage you to become a member of our partner ISPA; weekly e-mails with pointers like these are just one small part of the package to help you succeed!

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