Guest contributor: Shelby Jones, ISPA Public Relations Manager

In today’s crazy world, there are more audiences to communicate with through ever-increasing channels like Facebook, Twitter, LinkedIn and email. Sometimes, it makes us long for the good ol’ days of snail mail. However today, good communication often means fast, up-to-the-minute communication. It’s critical in reaching your business and personal goals. Here are tips on taking steps toward better communication.

  • People DO want to get random text messages with deals and discounts, who knew?
  • Opposites might not attract when it comes to building rapport. In order to build relationships, mime the actions of the person you’re trying to get to know.
  • You never get a second chance to make a first impression, so make sure it’s a good one.
  • Relevant emails are read emails.

Like what you’re clicking? If you’re in the spa industry, we encourage you to become a member of our partner ISPA; weekly emails with pointers like these are just one small part of the package to help you succeed!

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