Guest contributor: Shelby Jones, ISPA Public Relations Manager Any good sports coach will tell you that you need a game plan, a strategy, a mode of attack, a playbook (we could go on…). The same is true in the world of social media. What, you thought all those brilliant Twitter messages on 9-02-10 were just random? They were as well thought out as Kelly Taylor, Brenda Walsh and Donna Martin’s first day of school wardrobes. Don’t get lost in the mix; get in the game by thinking through your social media initiatives. Here are some tips you can start using today: The happy balance of social media. Social media strategy – by the numbers. A three-month plan to get you started. Social media planning from the inside and out. Like what you’re clicking? If you’re in the spa industry, we encourage you to become a member of our partner ISPA, International Spa Association; weekly emails with pointers like these are just one small part of the package to help you succeed! Start a Conversation Cancel a Conversation Connect with Enter your WordPress.com blog URL http://.wordpress.com Proceed Your email address will not be published.CommentName* Email* Website Notify me of follow-up comments by email. Notify me of new posts by email.