Guest contributor: Shelby Jones, ISPA Public Relations Manager

Any good sports coach will tell you that you need a game plan, a strategy, a mode of attack, a playbook (we could go on…). The same is true in the world of social media. What, you thought all those brilliant Twitter messages on 9-02-10 were just random? They were as well thought out as Kelly Taylor, Brenda Walsh and Donna Martin’s first day of school wardrobes. Don’t get lost in the mix; get in the game by thinking through your social media initiatives. Here are some tips you can start using today:

Like what you’re clicking? If you’re in the spa industry, we encourage you to become a member of our partner ISPA, International Spa Association; weekly emails with pointers like these are just one small part of the package to help you succeed!

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