In that-was-bound-to-happen news, Google continues to take over the world. Today Google dropped the curtain on their new online fashion shop,, where you can shop via boutiques curated by your favorite celebs, designers and bloggers. There is already plenty to fancy your sartorial palette. Browse the closets of style blogger, Jane of Sea of Shoes, actress Carey Mulligan, reality tv star Lauren Conrad, and designers Marchesa and Christian Siriano just to name a few.  Per Google’s typical “for the people, by the people” style, you can create your own boutique using the site’s STYLZER™ tool. So far we’re in love with picks from actress Rashida Jones, designer Erin Fetherston and style blogger Beth of B. Jones Style.

Rashida Jones

I like menswear and classics with a touch of femininity and fun, like the perfect trench or a timeless, architectural black dress. I wore a uniform for 13 years so I tend to stick with things I know I will have for a long time! I look at pictures of Jane Birkin or Kaherine Hepburn or Diane Keaton to keep me inspired.

Miltie Black Leather, $129.00

Wool-Blend Inverted Pleated Skirt, $1,050

Erin Fetherston

I am inspired by everything around me. I find inspiration in the physical forms of nature, people, architecture, old films and books. I also have a pretty vast imagination. I think the seed of every collection starts there, from some kind of layered fantasy.

Joie Muse Jersey Button Up Top, $70.99

See By Chloe Waffle Knit Sweater Dress, $77.00

Beth of B. Jones Style

I am inspired by loads of things: Icons: Carrie Bradshaw, Iris Apfel, MKA, Catherine Baba, and tons of fashion bloggers. Era: 70’s, 40’s Movies: Annie Hall, SATC, Taxi Driver I am also inspired by vintage in general. When I find a great piece it often inspires an entire outfit.

Mango Silk Leopard Print Shirt, $103.27

Vince Pleated Leather Skirt, $495.00

To browse or start your own boutique click here.

Images Courtesy of

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