Guest contributor: Shelby Jones, ISPA Public Relations Manager

As we saw during New York Fashion Week, a first impression can really make an impact. Just ask Marc Jacobs, whose show was reportedly $1 million. The elaborate set had editors talking before the show even began. While you may not be staging anything as elaborate as Mr. Jacobs, a first impression is still extremely important.

Did you ever stop to think about the overall impression your e-mail recipients get from what and how you write? These tips can ensure your e-mail style is setting the right example.

Like what you’re clicking? If you’re in the spa industry, we encourage you to become a member of our partner ISPA, the International Spa Association; weekly e-mails with pointers like these are just one small part of the package to help you succeed!

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