Guest contributor: Shelby Jones, ISPA Public Relations Manager You’ve probably heard the term search engine optimization (SEO), but do you really understand how it works? Don’t send out an SOS if you don’t get it; just follow the advice below and people will be finding you in no time. The following info can help you better understand SEO, and in turn, boost your Web site traffic. SEO: What it is and why it isn’t dead. 5 essentials for SEO. The keys for the right keywords. Like what you’re clicking? If you’re in the spa industry, we encourage you to become a member of our partner ISPA, the International Spa Association; weekly e-mails with pointers like these are just one small part of the package to help you succeed! Start a Conversation Cancel a Conversation Connect with Enter your WordPress.com blog URL http://.wordpress.com Proceed Your email address will not be published.CommentName* Email* Website Notify me of follow-up comments by email. Notify me of new posts by email.