Guest contributor: Shelby Jones, ISPA Public Relations Manager With the NCAA tournament in full swing, many fans are showing their allegiance to their favorite team (Go UK!). Loyalty isn’t just important when filling out your bracket, but in business too. You need to build trust and a reputation for dependability in order to bring home the championship (and hear One Shining Moment). It costs less in time and money to keep current customers than it does to spend all your time looking for new customers, but how do you grow customer loyalty? The following articles can help you keep your current customers coming back for more. Don’t settle for “like,” make them “love” it. Seven ways to keep customers without breaking the bank. Building customer loyalty through online surveys. The art of the follow-up. Like what you’re clicking? If you’re in the spa industry, we encourage you to become a member of our partner ISPA; weekly e-mails with pointers like these are just one small part of the package to help you succeed! Start a Conversation Cancel a Conversation Connect with Enter your WordPress.com blog URL http://.wordpress.com Proceed Your email address will not be published.CommentName* Email* Website Notify me of follow-up comments by email. Notify me of new posts by email.