Guest contributor: Shelby Jones, Public Relations Manager, ISPA

You probably have an array of blogs you read every day (like Spa Week Daily!), but have you considered writing one for your business? Blogs have evolved into powerful marketing and public relations tools. Spas can keep their clients and potential clients informed of their new programs, the latest trends and special offerings.

Keep in mind that blogs take time and you want to ensure your hard work doesn’t go unnoticed. These tips can ensure you don’t disappear in the blogosphere.


Like what you’re clicking? If you’re in the spa industry, we encourage you to become a member of our partner ISPA, the International Spa Association; weekly e-mails with pointers like these are just one small part of the package to help you succeed!

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