At the UCLA Longevity Center’s 20th Anniversary ICON Awards, Jennifer Lopez showed-off a octahedron rough diamond totaling 14.88cts accented with 3.43cts of pavé diamonds in 18k white gold.

Alicia Keys, at Vanity Fair Oscar Party wore a solitaire ring featuring a 12.41ct rough diamond accented with 0.61cts of micro pavé vivid yellow diamonds in 18k yellow gold.On the Red Carpet at the Grammy Awards, Rihanna rocked a 6.73ct octahedron rough diamond cocktail ring accented with 2.19cts of pavé diamonds in 18k white gold.

What do these fabulous party rings have in common, besides gracing the fingers of celebrity icons? Each ring features a rough, uncut diamond in its most natural and organic form. To get this celeb look, many fashionistas are making  a change in their jewelry box from boring to bold and brides are tipping off their fiances to steer clear of laser-cut rocks. Traditional diamonds are being swapped for gems with more individuality, character and star power. This trend has permeated so deep into the wedding industry, that brands like Diamond in the Rough have devoted huge, beautiful collections to one-of-a-kind rough engagement rings.


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