By Shelby Jones, ISPA It doesn’t matter if it’s five o’clock or not because it’s always happy hour when you’re at the spa. It might sound like a gimmick, but many spas are incorporating alcohol into their treatment menus. (Also remember that consuming alcohol in moderation can be a GOOD thing!) Offering up a beer bath is a great way to get guys (or anyone) interested in a treatment, but what they may not believe is that it’s actually beneficial for their skin. In fact, wine, beer and whiskey all have therapeutic benefits for your skin. Beer yeast is rich in elements that increase skin elasticity and helps to improve acne by suppressing sebum. It has also been shown to have antibacterial properties. (Beer’s one of Rita Hazan’s hair tips too) Grapes harvested for wine making are loaded with antioxidants to replenish the skin. A wine-infused treatment can help smooth skin tissue and stimulate the circulatory system. Vinotherapy is a staple at many spas located near a vineyard. The pulp of the grape is used as an exfoliant to help reduce the signs of aging. Even hard liquor like whiskey has a place at the spa. Phytomalt, a malt extract from Scotch whiskey, is full of sugars, minerals and vitamin B6 giving it excellent hydrating and anti-inflammatory properties. No matter what your favorite drink is, after you try an alcohol-related treatment you’ll be coming back for another round in no time. If you want to learn more about different spa treatments visit ISPA’s spa glossary at experienceispa.com. Shelby Jones is based in Lexington, KY at the ISPA headquarters, Spa Week’s exclusive trade partner. She has worked as ISPA’s Public Relations Manager for five years where she connects with top media outlets to promote ISPA members and the spa lifestyle. To get in touch with Shelby please email her or follow @ISPADoYou on Twitter. If you’re in the spa industry, we encourage you to become a member of ISPA; weekly e-mails with pointers like these are just one small part of the package to help you succeed!