As Spa Week continues to grow, our biannual parties for the media have no choice but to follow suit. And THAT is a good thing. Last week on October 5th, we held our Spa Week Media Party at The Altman Building, a space double the size of last year’s party! We welcomed 400 of our closest friends like we were Kim Kardashian. It’s our favorite night of the season, and we were truly touched at everyone who came out to celebrate the week of #50dollartreatments, and to thank them, we touched them back. Touches in the form of massages, acupuncture, hair, makeup and more, and from what we understand, it was a good time had by all. Everyone in the business from TV producers and radio personalities to magazine editors and top bloggers, even weather men came out to celebrate Spa Week!

Now take my hand and come with me – let’s a take a tour of the par-tay:

First, a stop at the Carefree Refresh Lounge.

Pink was in the air as the Carefree girls welcomed guests to sit and relax, or learn some new stretches you can do at your desk. In the spirit of feeling fresh, guests learned about their new super-absorbent Acti-Fresh liners, great for busy women on the go. Enter the Carefree $1000 refresh sweepstakes.

Now, the hair. If you see party girls in pretty curls, it’s because Ouidad, “the curl experts” were styling ringlets all night long. They took to locks with curling irons, and also did one-on-one consultations (plus sampling!) on how to embrace your curls, waves and kinks with their amazing products for curly hair. Enter the Ouidad sweepstakes.

Youngblood Mineral Cosmetics glammed out our guests with mini makeovers by Pauline Youngblood and her skilled artists. They introduced their new fall product, Incredible Wear Gel Liner. And when it comes to making a statement, according to Ms. Youngblood herself,  it’s all about bold lips for fall, ladies. Enter to win $500 worth of their all-natural makeup products.

Dole passed out samples of their Real Fruit Bites (which we are addicted to here in the office) and their oxygen bar offered fresh O2 in the flavors of their hearty, good-for-you snacks:  Mango, Apple and Pineapple. Enter Dole’s Fall Bliss sweepstakes.

Vdara Hotel & Spa, a non-smoking, non-gaming destination oasis, gave away a Vegas vacation to one of our lucky guests. (Not yet announced – hang tight!) But you didn’t miss a thing here, because we’re giving away a 3-night Vdara getaway with penthouse suite, spa treatments and limo for YOU too.

American Laser Skincare taught guests about how to obtain beauty through technology, such as photo facials, skin tightening and Velashape, and conducted onsite skincare analyses. Enter to win their Back to Beauty sweepstakes.

BREAK! Let’s grab a bite and go for a dip in the infamous Spa Week chocolate fountain.

Spa Chicks On The Go, our go-to girls for pop-up party high-quality spa treatments, did eyebrow shaping.

Red Door Spa pampered guests with small tastes of their coveted $50 Spa Week treatments.

Spa Martier flexed their nail art skills with Yukie, who co-owns both Martier in NYC and her nail school in Tokyo. Check out the p-p-p-poker hand manicure by Yukie and her team.

For the first time in Spa Week Media Party history, Village Wellness Project brought acupuncture to the scene. Guests, and many for the first time, experienced the power of the needle that’s been healing folks for thousands of years. Cupping is fun too!

LifeSpa, that brilliant spa located in LifeTime Fitness centers nationwide that’s offering 2 hours of free childcare with your Spa Week treatment, massaged all the kinks out.

The Bobby Berk Home Lounge provided a refuge from the, uh, refuge of the Spa Week Media Party. Using his modern, high-quality furniture and designs, Bobby created a large homey space, carpeted with statement-making Plank Yoga Mats.


Doreen Hing, owner and designer of Plank Yoga Mats at left, next to Bobby Berk himself, with Michelle and Bobby Berk’s crew.

La piece de resistence: Last season we had a Spa Week ice  sculpture… this season we upped it to a full-on Spa Week ice bar and luge! It kept Seagrams Smooth chilled all night, even with all those cameras flashing.

Cocktails by Given Liquor and Reve Vodka kept the crowd buzzed and feeling beautiful.

Guests also sipped on Honest Tea and Hint Water as a refreshing alternative to alcoholic beverages.

And of course, those famous goodie bags of ours. We hear they were really worth the weight. Literally. Wendy of Nitrolicious weighed hers and it was 15 pounds! You’re welcome. (Full post on the contents of these coveted bags coming soon.)

Thank you to everyone who came to celebrate! We were thrilled to have guests from: ABC, CBS 2 News, Access Hollywood, EXTRA, Fox & Friends, Fox 5 News, Good Day New York, Good Morning America, HBO – Creative Services, Inside Edition, Mayor’s Office of Media and Entertainment, News 12, NY1 News,  PBS, The Early Show, The Martha Stewart Show, The TODAY Show, Z100 Morning Zoo, American Spa Magazine, BizBashMedia, BUST Magazine, CITY Magazine, Essence Magazine, Family Circle Magazine, Fitness Magazine, Food & Wine Magazine, HGTV Magazine, Men’s Journal, Metro New York, Metrosource Magazine, MVP | NY, Next Magazine, OK! Magazine, Parents Magazine, People Magazine, Shape Magazine, Style 1 Media, The Daily Buzz, The Daily Mail, The Atlanta Post, The Huffington Post, New York Post, Town & Country Magazine, Travelocity, US Weekly, Women’s Health Magazine, Zink Magazine,,,,,,,,,,,,,, KittenLounge,,,,, Second City Style,, Glamazon Diaries and so many more.

Photos by Tanya Isaeva, and also by Sunny Norton of Guest of a Guest.

To see more photos of the party, check out the album on our Facebook page or the coverage on Guest of a Guest.