Sponsored Post by The Makers of CAREFREE

As busy working women, we don’t always have enough time to freshen up between appointments and meetings, work and pleasure, or recreation and errands throughout the day.  So most women have their own “beauty essentials” that they like to keep on hand when they need to freshen up in a pinch.


That’s why, at this year’s fall Spa Week Media Party, the CAREFREE Brand – title sponsor of Spa Week 2011 – gave away beauty essentials kits complete with products and tips to help guests refresh on-the-go.  Spa therapists also demonstrated simple stretching, self-massage and relaxation techniques that can help relieve tension, improve circulation, and increase flexibility.

Each attendee was able to choose a beauty essentials kit based on one of three scenarios that best fit their lifestyle and daily needs. All of the kits included CAREFREE liners, to help women instantly feel refreshed throughout the day, every day. The scenarios they were able to choose from included:

  • “Gym to Brunch” – The kit included Aveeno Active Naturals Daily Moisturizing Lotion and Stress Relief Body Wash, and Johnson’s Baby Powder for those who want to refresh after their lunges and crunches, and before making their way to the brunch table.
  • “Work to Happy Hour” – The kit included Listerine PocketPaks and Clean & Clear Makeup Dissolving Wipes for those who want to cut that last conference call short and refresh before cocktails.
  • “Airport to the Office”– The kit included Rembrandt 2-Hour Whitening Kits and Reach Floss for those who want to refresh after the red eye and before the big boardroom presentation.

For those who may have missed it this summer…

…the CAREFREE Brand celebrated the launch of new CAREFREE ACTI-FRESH liners with a refreshing evening of spa and beauty treatments at Glass Houses in NYC. Abbie Kozolchyk, Contributing Beauty Editor of Allure, also offered guests insider tips for updating their summer beauty routines.

Check out the video with all of the excitement from the event: