It’s quite an incredible industry we are part of – not just for the wellness benefits, but because nearly every spa makes it a point to benefit the lives of those who are less fortunate. Yes, 96% of spas are engaging in charitable activities such as donating products and services, fundraising events, and partnering with local charity groups. We recently featured James Corbett who actively works to give cancer patients and their caregivers the dose of glam they deserve through his orgnization Hair2Help. Well, I am proud be on the board of a non-profit organization called Glamour Gone Good, which empowers America’s glamour-makers (such as YOU, spas!) to give back to women and girls in need. Each year, Glamour Gone Good distributes up to $100,000 in funds raised by glamour industry professionals to worthy women’s and girls’ organizations. This year is going to be no exception! Spas, salons and wellness facilities nationwide: I invite you to take part in 12 DAYS OF GGGIVING. 12 DAYS OF GGGIVING is an unprecedented charitable initiative launching nationwide on Tuesday, December 6, 2011, led by prestigious salon and spa brands, to boost end-of-year revenue and increase consumer brand loyalty while celebrating the season of giving. In a nutshell: Salon and spa professionals will have 12 days to raise $1,000 for charities that support women and girls in need. By hosting holiday-inspired events, percent-of-proceeds promotions, raffles, and much more, they will have their clients falling in love with them all over again as they celebrate the true meaning behind the season of giving. Registration is free and includes: 1. Listing on GlamourGoneGood.org under “Participating Salons and Spas” 2. Limited rights of use to “12 Days of GGGiving” logo and artwork 3. Invitation to participate in national and local media opportunities 4. Access to free resources, including promotional signage and press releases 5. Complimentary 30 minute fundraising and marketing consultation with Glamour Gone Good’s founder and CEO, Shikha Vasaiwala 100% of proceeds raised during the twelve days will benefit grants to Dress for Success Worldwide, Girls Educational and Mentoring Services (GEMS), and Sister to Sister: The Women’s Heart Health Foundation. CLICK TO REGISTER FOR 12 DAYS OF GGGIVING NOW! Spas directors, I encourage you to sign up to be part of this spirited holiday event. Comment below if you’re thinking of signing up, or feel free to email me with any questions – michelle at spaweekmedia dot com. I do hope you join us. Here’s to a season of glamour… and the gift of being able to give back!