Photo Courtesy of Wrangler, Via http://www.wrangler-europe.com/denimspa

Photo Courtesy of Wrangler, Via http://www.wrangler-europe.com/denimspa

“Denim” and “spa” aren’t two words we would normally find side by side. We’d prefer to associate spa with plush robes, cozy slippers, luxurious silk and soft cotton. We wouldn’t even consider wearing jeans to a spa appointment – even to just leave in the locker; for fear that they would ruin our relaxed state en route home!But it’s 2013, and Wrangler has decided that spa and denim do in fact go together. Or, at least now they do. Introducing the newest trend to hit the fashion world: The Denim Spa Jeans line by Wrangler. No, they’re not meant to be worn at the spa (necessarily) but they do come with special moisturizing benefits for your skin. Perfect for the long, cold winter months ahead!

These jeans come in three “finishes” – aloe vera, olive extract, and smooth legs. Smooth legs aims to prevent cellulite, while the other two mainly offer soothing, moisturizing properties. This is being called “cosmetic denim,” AKA jeans to fix a specific problem, like cellulite or wrinkles. And apparently, it might be a trend to look out for. Do you think it’s interesting? Or silly?

The fashion-forward denim will debut on European e-tailer ASOS January 28th. They’re priced at $135 USD per pair.

Buyer beware: The formula only lasts 15 days. However, to combat this issue there will be a reload spray available for purchase, making sure your jeans are good to go for up to 95 wears. Nevertheless, jeans with an expiration date? Hmph. We’re not sure. What’s your take on this new fad?!