Burt’s Bees is doing some “good” with their newest launch of natural products.

gud

When the phrase “Burt’s Bees” comes to mind, most people automatically think of their famous lip balm that’s been soothing chapped lips for decades. Most, however, may not be aware of their other, natural personal care products, until now.

If you’ve wandered through the beauty aisles in Target, Kroger or Walgreens during  the past year, there’s a good chance that you’ve come across products from güd – the quirky, natural beauty line from Burt’s Bees. With its bright and creative packaging (flower designs made out of fruit, origami and snowflake shapes) and recently naming Carly Rae Jepsen as its first spokesperson, güd aims to attract the millennial woman and heighten awareness of natural, sustainable products to a younger audience.

The collection includes 36 body and hair care products in five, invigorating scents: Orange Petalooza, Vanilla Flame, Floral Cherrynova, Pearanormal Activity and Red Ruby Groovy. Since I have sensitive skin, I normally try to refrain from using strong-scented products and stick with a neutral palette when it comes to body care. But upon smelling a variety of güd goodness that graced our office, I was instantly hooked.

My products of choice: Red Ruby Groovy Body Wash and Pearanormal Activity Body Wash ($7 each). From the first squeeze of the bottle, both body washes smell deliciously inviting and quickly transform from a clear texture to a full, foamy lather giving that extra refreshing and clean feeling. My skin didn’t experience any irritation or dryness and felt moisturized throughout the day after each use.

All güd products are free of parabens, phthalates and petrochemicals, are never tested on animals and packages are 25% postconsumer recycled. To learn more about the complete line, visit www.gudhappens.com.

Kelly Verdi is the Public Relations Manager at Spa Week Media Group. She loves dogs, 80 minute facials and a good blowout worth bragging about.

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