It’s easier than you think to grab a protein-packed snack on the run—and these taste great, too!


At one point in his life, Stephen Lincoln was teaching dozens of fitness classes a week. In amazing shape, he could basically eat anything he wanted and would soon burn it off to maintain his physique. Still, he had a problem with the fact that finding a protein-packed snack on-the-go was a challenge. It was from that struggle that The Protein Bakery was born.

Founded on the belief that baked goods should be good for you, The Protein Bakery packs sizable amounts of healthy, muscle building protein into traditional baked goods like brownies, cookies and blondies. These treats are packed full of whey protein (which is naturally found in cookies, anyway, so you really won’t taste a big difference). In unique flavors like Lemon Zest blondies and Oatmeal Cranberry cookies, a snack from the protein bakery is significantly more palatable than a protein bar with a similar amount of protein per serving.

The actual breakdown is as follows: brownies have around 12 grams of protein, 13 in the blondies, 8 in both the chocolate and oatmeal cookies, and up to 12 in the peanut butter cookies. For reference, most protein bars have around 12g of protein in them, too. Protein Bakery goodies are also chock full of fiber, and are free of gluten and trans fats. Plus, protein makes you fuller, faster. So unlike snacking on a regular cookie or brownie, you won’t crash soon after eating this treat!

Inside The Sweet Spot

Inside The Sweet Spot

Convinced that you’re into this snack? We thought you’d like it. If you’re ever in NYC and want to see more for yourself, you can visit The Sweet Spot, the company’s showroom in Flatiron. It’s open daily from 10-4, or by appointment. Not sure which option you want to try? The best-selling item is the peanut butter cookies.

The next product they’re rolling out (either right before or after the holiday time) is the peanut butter blondie in mini form. They are also in the process of developing a protein powder to put into shakes. We can’t wait!

Arielle Sidrane is the Associate Editor of Spa Week Daily.

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