We make sure our food is organic and antibiotic free but when it comes to what we put on our face, we tend to slather first, ask questions later. Despite knowing that what you put on your face is rapidly absorbed into your skin. What can we say other than that the transition into sustainable beauty is hard and time-consuming! So, we love it when our favorite brands surprise us and make their classic products more eco-friendly. Leading the way in the Farm-to-Face beauty revolution is Burt’s Bees. Their earth-friendly and natural beauty products have been gracing shelves everywhere for thirty plus years but instead of resting on their laurels, they continue to find new ways to improve and better the beauty industry.

Burt's Bees Made to Matter

Their latest initiative involved being handpicked, along with 20 other brands, to join Target’s 2016 Made to Matter program. The main goal is “to make natural, organic and sustainable products more accessible to Target guests, introducing them to purpose-driven, innovative brands.”

For, Burt’s Bees this meant they updated the packaging of their three most iconic lip balms, Beeswax, Coconut & Pear and Vanilla Bean to include a total of 50% PCR (post-consumer recycled content) materials for their packaging. Not only is their packing more eco-friendly, they’ve also taken full responsibility for the recycling process through their  Recycle on Us  program which allows consumers to mail in the popular yellow tubes to be properly recycled by Burt’s Bees for free (that’s right, they even give you the prepaid mailing label)!

“We struggled to find post-consumer recycled content for our iconic yellow lip balm tubes at the volume demanded by our most popular product. By making it easy for people to recycle their empty balms, no matter where they live or what recycling services are available, we hope to create a closed loop, ensuring more lip balms are recycled, and more PCR content goes into the new balms being made,” said Paula Alexander, Director of Sustainable Business and Innovation.

By rising to the challenge and joining the Made to Matter program, Burt’s Bees will save over 200,000 lbs of plastic if every purchased balm is returned. Tell us, will you be making an effort to shop sustainable beauty brands? We will, as we believe, a healthier lifestyle isn’t only about what you put in your body but also what you put on your body.

Images via Burt’s Bees + Olive & Ivy .

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