Affecting over 350 million people annually, depression is the number one disability worldwide. To keep the conversation open and alive, crusader Audrey Gruss has launched a new fragrance collection Hope that will be donating 100% net profit directly to discovering new medications, treatments, prevention and related mood disorders. The fragrance collection goes beyond just a product giving back, but is providing the socially-conscious consumer with an opportunity to use their purchasing power. With so many celebrities like Demi Lovato, Sarah Michelle Gellar and Kristen Bell, speaking openly about their struggle with depression – now is the time more than ever to keep this dialogue open and be a part of a voice that our society so desperately needs – a true “message in a bottle.” In honor of Gruss’s mother Hope, who struggled with depression for decades – the collection is an uplifting blend of Hope’s favorite white flowers; lilies, jasmine, gardenia and tuberose. You can support the cause and purchase a bottle of Hope or anything from the collection at Saks.com Start a Conversation Cancel a Conversation Connect with Enter your WordPress.com blog URL http://.wordpress.com Proceed Your email address will not be published.CommentName* Email* Website Notify me of follow-up comments by email. Notify me of new posts by email.